Project Overview
- Briefly introduce Cricket8 and the need for a revamped brand identity.
- Highlight the goals of the Brand Style Guideline project.
Understanding the Audience & Landscape
- Explain the research conducted to understand Cricket8's target audience.
- Discuss competitor analysis and market trends within the cricket news and analysis space.
Building the Brand Strategy
- Define Cricket8's unique selling proposition (USP) and core values.
- Describe the strategic approach for creating a brand identity that resonates with its audience.
Visual Identity Development
- Detail the creative process behind the mood board development.
- Explain the exploration of various logo concepts and the rationale behind the final selection.
